Invest in Yourself

Successfully capitalizing on humans' inclination to not spend energy flips the business incentive away from easing the original problem to creating complexity to maintain marketshare.


Venture-backed web frameworks are meta engineering marvels. But many are built to compound problems so they can turn around and solve them.

They have conditioned you to not trust yourself so you rely on them to feel safe.


There is no ultimate return when investing in a framework. It's a tool with a finite lifetime.


Fundamentals always yield dividends.

(Oh no, the F word!)

from DynamoDB (48ms) to HTML (0.39ms) in 49ms